advertising
Kraft Heinz
As a copywriter at Kraft Heinz, I planned editorial content calendars and managed brand accounts across Twitter, Instagram, TikTok, and Threads. Tapping into pop culture and current events, I developed brand partnerships, influencer collaborations, and high-profile stunts to stand out in a crowded internet.
Bethesda
For the AAA video game company Bethesda, I wrote a video series to promote their flagship titles The Elder Scrolls Online, The Evil Within, and Wolfenstein: The New Order. In addition to organically gaining millions of views on YouTube, the ad campaign also received widespread coverage in news outlets like GameSpot and Destructoid.
Groundbreaking Video Game Lets Players Customize Characters' Genetic Code
New Video Game’s Second-Person Shooter Mode Features Someone Just Describing Game To You
Barbed Wire Industry Protests Negative Portrayal In ‘Evil Within’ Video Game
New Video Game ‘Horrifying’ For Anyone Who’s Never Experienced Terror Of Real Life
New Wolfenstein Game Lets Players Choose Which Country Won WWII
YOUTUBE
YouTube needed an April Fools’ Day prank that would break the internet. Working with the creative team at The Onion, I scripted a video for YouTube’s official channels to announce that the website was about to permanently shut down and select a winner.
HBO’s Silicon Valley
To promote the premier of HBO’s Silicon Valley, I scripted this faux app unveiling to satirize tech industry presentations.
7UP
Teaming up with 7UP, I wrote a branded content series starring the hosts of The Onion’s hit morning show parody Today Now.
Late night with seth meyers
To announce the debut of Seth Meyer’s late night talk show, I wrote a satirical entertainment story about his character’s dramatic departure from SNL.
DSW
Shoe retailer DSW wanted to make footwear funny. I wrote a video announcing a bold step forward in shoe technology: The Monopod.
Zynga
Game developer Zynga needed to promote the release of Draw Something 2. To build buzz online, I wrote a satirical ad for the competing North Korean version of the game, “Draw Kim Jong-un”, an app that only allowed players to draw flattering pictures of the authoritarian leader. In addition to getting a positive reaction from gamers, the video received glowing coverage in media outlets like Kotaku and AOL.
ADOBE
Adobe was spreading the message that traditional marketing methods are often flawed, and they could provide data-driven solutions. For their campaign, I created a series of branded articles in The Onion’s distinctive comedic voice.
Dove
Partnering with Dove, I scripted a series of pre-roll video ads for their body wash Dove Men+Care.
Amazon Originals
To promote the Amazon TV show Onion News Empire, I wrote a satirical job post for a “Listening Internship”, a sweepstakes that gave one lucky fan the chance to spend a day touring The Onion’s office. The contest was covered by publications like Mashable and PR Daily.
Home Depot
Home Depot’s signature product is their iconic orange bucket, and they were looking for a way to bring excitement to this humble but crucial item. I developed and co-wrote a video series reframing the Homer Bucket as the hottest must-have product.
Cheese Tax Pack
After the viral Cheese Tax song blew up on TikTok, Kraft Singles responded with the first pack of Kraft Singles officially designed to be shared with your dog. This was a real product sent out to influencers and lucky fans on the internet, and earned widespread media coverage.
Lunchables Escape Room
Taking place inside a giant building-sized Lunchables box, this innovative escape room invited kids (and the young at heart) to solve interactive puzzles, build sculptures out of real food and digitize them into a video game avatar. I developed a content strategy to publicize the event during its national tour, drawing huge crowds in three U.S. cities.