Bethesda Softworks

For the AAA video game company Bethesda, I wrote a video series to promote their flagship titles The Elder Scrolls Online, The Evil Within, and Wolfenstein: The New Order. In addition to organically gaining millions of views on YouTube, the ad campaign also received widespread coverage in news outlets like GameSpot and Destructoid.

• Groundbreaking Video Game Lets Players Customize Characters' Genetic Code

• New Video Game’s Second-Person Shooter Mode Features Someone Just Describing Game To You

• Barbed Wire Industry Protests Negative Portrayal In ‘Evil Within’ Video Game

• New Video Game ‘Horrifying’ For Anyone Who’s Never Experienced Terror Of Real Life

• New Wolfenstein Game Lets Players Choose Which Country Won WWII

YOUTUBE

YouTube needed an April Fools’ Day prank that would break the internet. Working with the creative team at Onion Labs, I scripted a video for YouTube’s official channels to announce that the website was about to permanently shut down and select a winner.

We worked with YouTube again the following year to announce their upcoming slate of pre-planned video trends, and encouraged the Youtube community to play along with the joke by creating their own content.

• YouTube's ready to select a winner

• YouTube Announces Upcoming Viral Video Trends

• Clocking First Look #newtrends

 HBO’s Silicon Valley

To promote the premier of HBO’s Silicon Valley, I scripted this faux app unveiling to satirize tech industry presentations.

• This App Turns Your Photos into Music If You Want to Do That For Some Reason

7UP

Teaming up with 7UP, I wrote a branded content series starring the hosts of The Onion’s hit morning show parody Today Now.

• Amazing Dance Prodigy Hopes New Ballet Will Inspire Her Dad To Notice Her For Once

• Finance Expert Saves Struggling Zoo By Firing All Employees, Getting Rid Of Cages

• How One Hot New Device Helps Couples Drag Out Their Doomed Relationship That Extra Month Or Two

Late night with seth meyers

To announce the debut of Seth Meyer’s late night talk show, I wrote a satirical entertainment story about his character’s dramatic departure from SNL.

• SHOCKER: SNL Kills Off Beloved Seth Meyers Character

DSW

Shoe retailer DSW wanted to make footwear funny. I wrote a video announcing a bold step forward in shoe technology: The Monopod.

• DSW Monopods

Zynga

Game developer Zynga needed to promote the release of Draw Something 2. To build buzz online, I wrote a satirical ad for the competing North Korean version of the game, “Draw Kim Jong-un”, an app that only allowed players to draw flattering pictures of the authoritarian leader.  In addition to getting a positive reaction from gamers, the video received glowing coverage in media outlets like Kotaku and AOL.

• Draw Kim Jong-un

ADOBE

Adobe was spreading the message that traditional marketing methods are often flawed, and they could provide data-driven solutions. For their campaign, I created a series of branded articles in The Onion’s distinctive comedic voice.

• Brilliant, Innovative CEO Just Wrote Words 'Social Media' On Whiteboard And Underlined It

• Advertiser Thought This Sponsored Post Was Good Idea

• Man Spends Entire Marketing Meeting Nodding

• Even Consumer’s Subconscious Can Tell Banner Ad Campaign Ineffective

Dove

Partnering with Dove, I scripted a series of pre-roll video ads for their body wash Dove Men+Care.

• Dove Men+Care

Amazon Originals

To promote the Amazon TV show Onion News Empire, I wrote a satirical job post for a “Listening Internship”, a sweepstakes that gave one lucky fan the chance to spend a day touring The Onion’s office. The contest was covered by publications like Mashable and PR Daily.

Home Depot 

Home Depot’s signature product is their iconic orange bucket, and they were looking for a way to bring excitement to this humble but crucial item. I developed and co-wrote a video series reframing the Homer Bucket as the hottest must-have product.

• The Next Big Thing from The Home Depot

Kraft Heinz

As part of Kraft Heinz’s in-house creative team, I developed the online voice and social content strategy for major brands like Lunchables, Kraft Singles, Capri Sun, and more. Working across Twitter, Instagram, TikTok, and Threads, I generated ideas and scripts for projects big and small, ranging from individual posts to major campaigns like video series, live events, interactive content, influencer collaborations, product launches, and brand partnerships.

• The Art of Lunchables video series

• Your Third @ Has To Buy You Lunchables

• Lunchables Roman Empire

• Lunchables with Del Monte fruit product launch

• Lunchables magnet message

• Kraft Singles x Campbell’s Soup collaboration

• Kraft Singles Apple Pie x Little Pie Company collaboration
  

Cheese Tax Pack

After the viral Cheese Tax song blew up on TikTok, Kraft Singles responded with the first pack of Kraft Singles officially designed to be shared with your dog. This was a real product sent out to influencers and lucky fans on the internet, and earned widespread media coverage.

• People Magazine: Kraft Singles Is Giving Out 'Cheese Tax Packs' for Dog Owners Inspired by the Viral TikTok Song

• Food & Wine: Kraft Is Making Paying the 'Cheese Tax' to Your Dog a Little Bit Easier

Lunchables Escape Room

Taking place inside a giant building-sized Lunchables box, this innovative escape room invited kids (and the young at heart) to solve interactive puzzles, build sculptures out of real food and digitize them into a video game avatar. I developed a content strategy to publicize the event during its national tour, drawing huge crowds in three U.S. cities.

• WSLS 10 News: Lunchables interactive pop-up adventure kicks off Aug. 24 in Roanoke

• Chicago Reddit: Why is there a giant Lunchables in Millennium Park?